Everyone is jumping on the mobile coupon bandwagon because it is moving fast! Individual companies and brands such as Target and Best Buy are launching their own individual mobile coupon offerings. Other daily deal sites like Groupon and LivingSocial are offering users the opportunity to redeem their deals by showing only their smartphones to the retailers. Other companies such as ScoutMob let you receive a coupon through a text message code enabling everyone to use mobile coupons instead of just smartphone users.
We can get coupons for checking-in to places (CheckPoints), we can get coupons for signing up to a loyalty/rewards program (CardStar and Cardmobili), we can get coupons for being physically nearby a deal offering (CircleStreet).
With SO many mobile coupon offerings (and the fact that mobile coupons are redeemed at a rate exponentially higher than that of paper coupons), it’s important retailers stay up to date and begin to think about their mobile strategies.
But as a consumer… We don’t want 30-mobile couponing options. We want one great one that can offer us everything we have ever wanted and more. Anyone out there going to take that cake?
Here are some companies to peruse in the meantime:
Google Mobile Coupons
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