Businesses and employees put #BYOD on trial: who will come out on top?

written by bethburgee on May 16, 2013 in Industry Trends and Under The Radar with no comments

This is a Guest Post by Suresh Balasubramanian, CEO, Armor5 Inc. Tom Kaneshige’s recent article in CIO Magazine, BYOD Lawsuits Loom as Work Gets Personal discusses the legal implications of deploying Mobile Device Management (MDM) software to employees’ personal devices. Read the Rest…


Marketo (UTR ’09) plans to take its Marketing Automation Public

written by bethburgee on April 29, 2013 in Industry Trends and Startup News and Under The Radar with no comments

Marketing automation — software platforms dedicated to B2B marketing, lead and pipeline management, reporting and social and email campaign management — is BIG business. But just how big? According to the CMO Council’s 2011 State of Marketing report, global marketing Read the Rest…


Selling Enterprise Software Is Still Old School

written by bethburgee on April 23, 2013 in Industry Trends and Under The Radar with one Comment

A recent article written by the CEO and founder of GoodData and recently published in TechCrunch hit the head on nail. Selling to the enterprise “separates the men from the boys” as John O’Farrell of Andreessen Horowitz put it. In other words – selling to the Read the Rest…


Cloud Development: Better Than Desktop Development?

written by dealmaker on April 22, 2013 in Cloud and Guest Blog and Industry Trends and Under The Radar with no comments

By Tyler Jewell, CEO of Codenvy. An unedited version of this post originally appeared on ReadWrite. Tyler will be presenting at Under the Radar 2013, May 22-23 in San Francisco: http://undertheradar.eventbrite.com. Over the past decade, cloud computing has disrupted nearly Read the Rest…


How to pitch a Fortune 500 executive: Cisco Edition

written by bethburgee on April 19, 2013 in Industry Trends and Interviews and Under The Radar with no comments

More than just a startup conference series, Under the Radar is designed to match innovative startups with VP and C-level buyers at large companies to help foster meaningful sales and BD relationships. One executive looking to connect with next-generation B2B Read the Rest…


3 Reasons to Partner with an Enterprise

written by bethburgee on April 18, 2013 in Industry Trends and Opinions and Under The Radar with no comments

As much as we love to hate them – giant mogul enterprises are important to any startup that wants to expand, grow and innovate. Startups originate from an idea that disrupts a enterprise status-quo… they are innovative and (hopefully) solving Read the Rest…


How do startups know their product is actually solving a problem?

written by bethburgee on April 4, 2013 in Industry Trends and Opinions and Startups with no comments

There has been a fundamental shift in the startup paradigm. We are past the point of calling “the lean startup” a trend; these days, it’s a mandatory business model. I am continually blown away by how many startups are attempting Read the Rest…


Talking Lean Analytics with Alistair Croll

written by bethburgee on March 28, 2013 in Guest Blog and Industry Trends and Interviews and Opinions and Startups and Video with no comments

Guest Blog Post One of the biggest mistakes first-time entrepreneurs make is assuming people will care about their business just because they created it. The old adage of “if you build it, they will come,” is completely wrong as it Read the Rest…


4 Ways to Get a Better ROI for your IT Spend

written by bethburgee on March 27, 2013 in Industry Trends and Under The Radar with no comments

CMOs and HR Heads are receiving increasing portions of IT budgets but are challenged with measuring their ROI. CMO’s have no real visibility into which channels are most effective and where they get the best ROI for their spend. At the same time, HR Read the Rest…


Can the enterprise be as tech-savvy as Star Trek?

written by bethburgee on March 22, 2013 in Big Data and Industry Trends and Mobile and Startups and Under The Radar with no comments

Jean Luc Picard was the full embodiment of what the modern-day enterprise is growing up to be: smart, savvy, ahead of the curve and prepared to battle even the most curmudgeonly villans who hack into their view screen. The Starship Enterprise was every Read the Rest…