Cloud is the old black

written by melissaburnell on January 27, 2011 in Industry Trends with one Comment
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Cloud computing has been the top technology trend for at least two years now, so say a plethora of articles. It’s 2011 now, and it’s time to cut the crap.

Guess what, anytime you log into a site, and have information stored behind that log-in, you are cloud computing! Did you have any idea what cloud computing was when you were logging into your hotmail account 8 years ago? No, you didn’t. But, you were indeed cloud computing.

To be fair, “cloud technology” is more than just keeping your personal information or programs stored somewhere other than your actual computer. Major organizations are “pushing their servers to the cloud.” Sounds fancy, yes. But the only difference is that instead of storing their servers in an environment-controlled room in their office building, they’re using servers in someone else’s office building.

Just yesterday, IBM announced that they would be building China’s largest cloud computing data center in regards to floor space. Not air space? Nope. Floor space. “Cloud” is just another way of saying I don’t have to provide the square footage. Here’s a great example: If you work in an office building, you may have bathrooms that all the offices on that floor share. That is a cloud bathroom. Your business is not providing the square footage. Sound fancy now? Or does it just sound like more sharding going on?

Larry Ellison shares this sentiment in a now famous rant when he says that cloud computing is the future, present and past of the computing. It’s true – but at the same time Salesforce is one of the largest cloud technology enterprises. And they’ve even provided a video to show us how “cloud” they are. By “cloud,” I am going to assume that they just mean “able to save your data on their server.”

C’mon, though. Cloud computing is the super hot trend of 2009, 2010, 2011. I still don’t know what it means when a company says they’re “cloud technology.” Nearly 50% of the time we spend on calls with young companies is spent trying to break open the jargon and figure out EXACTLY what they do. It is not as easy as you might think. I guess jargon sells. Try it for your self. Call you company “cloud” and watch the money roll in. While you’re at it, throw in all the other meaningless Marketing 101 terms. As-A-Service to you, we will ‘curate’ a list of terms, that you can ‘spin-up’ to your site to ‘leverage’ your ‘scalability.’ See our next post!

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