UTR: Cloud – April 2010


08:00am - 09:00am


09:00am - 09:30am


Data Debate: MySQL vs NoSQL What is NoSQL? The IT world is rolling up their sleeves right now in a battle over database solutions. What's all the noise about? Get to the bottom of the data debate at Under the Radar.

11:00am - 11:30am


12:30pm - 01:30pm


02:45pm - 03:15pm


05:00pm - 06:00pm



Charles Babcock

Charles Babcock

Editor, Information Week

Babcock is one of three editor-at-large writers at Information Week and has been with the magazine for six years. He is charged with reporting on database, Web services, cloud computing and open source code. He is the former New York correspondent, software editor and technical editor of Computerworld; former technology editor of Interactive Week and former editor-in-chief of Digital News. He is a graduate of Syracuse University with a BS degree in journalism.


David Berlind

David Berlind

Editor in Chief, Programmable Web

David Berlind is an award-winning journalist whose career spans more than 20 years dating back to 1991 when he started reviewing technology for PC Week. He was the editor-in-chief at Windows Sources, the editorial director at Computer Shopper, and executive editor at CNET.com. In 2008, David joined UBM Tech Media as a part of that company’s acquisition of Mass Events Labs — a conference production company he founded in 2006 that among other events, produced the API and developer focused event Mashup Camp. There at UBM, he served as the company’s Chief Content Officer until 2013 when he returned to the API economy and joined ProgrammableWeb as its editor-in-chief.  David has appeared on international media such as CNN, CNBC, the Charlie Rose Show, NPR, the BBC, the Economist, and FOX.


Alan Boehme

Alan Boehme

Chief of Enterprise Architecture, Business Innovation and Emerging Technologies, The Coca-Cola Company

Alan Boehme has over 25 years of international and domestic experience leveraging technology to enhance business capabilities as a CIO or in other executive IT and business leadership functions for companies such as General Electric, ING, DHL, Sage Software and Juniper Networks, In addition he has been retained as a consultant to assist companies such as Bank of Montreal, Cathay Pacific Airlines, Hawaiian Airlines and The Hughes Aircraft Corporation to improve their internal business/technical capabilities, as well as providing guidance to a variety of technology based start-ups in the Silicon Valley. Alan has a proven ability to envision and orchestrate innovative corporate projects requiring high–performance teams, complex business analysis, and timely results.


Trae Chancellor

Trae Chancellor

CTO, salesforce.com

Trae Chancellor is responsible for driving enterprise requirements for the salesforce.com application and Force.com platform product strategy. Chancellor leverages his experience leading the IT department’s transition to cloud based computing to build best practices for the emerging IT enterprise model. In 2009 salesforce.com won Information Week’s top IT Innovation award for the high tech vertical and # 5 overall, demonstrating salesforce.com’s innovation in building the IT organization of the future. Previously, Chancellor was CIO at salesforce.com and grew the company from approximately $400 million in annual revenue to over just under $1 Billion annual revenue.


Joe Crawford

Joe Crawford

Executive Director, IT Solutions Product Management and Development, Verizon

Joseph Crawford is the executive director of the IT Solutions product portfolio for Verizon Business. Crawford has held a number of positions of increasing responsibility at Verizon Business and its predecessor companies, bringing more than 15 years of experience in the design, development and deployment of cost-effective, high performance operations management and IT solutions management. In his current role, Crawford leads the Hosting, Colocation, Remote Application Management, Data Center Outsourcing and Help Desk products. Before his current assignment, Crawford was assistant vice president of engineering for MCI and prior to MCI, Crawford founded the IT engineering organisation at Digex.


Sunil Dhaliwal

Sunil Dhaliwal

General Partner, Battery Ventures

Sunil joined Battery in 1998 and focuses on investments in IT infrastructure and financial services. Sunil is currently an investor in GreenBytes, Next Investments, Opscode, and Viridity Software. He has previously served as a director or board observer at CipherTrust, Inc. (acquired by Secure Computing), Netezza Corporation (NYSE Arca: NZ), Storigen Systems (acquired by EMC), @stake (acquired by Symantec) and Storability Software (acquired by StorageTek). Sunil has also been involved with other Battery investments including Cbeyond (NASDAQ: CBEY), and Akara (acquired by Ciena). Prior to joining Battery, Sunil worked in the High Technology Group at Alex Brown & Sons, Inc., where he worked closely with growth companies in the communications and software industries.


Sam Diaz

Sam Diaz

Sr Editor, ZDNET

Sam Diaz is a veteran journalist who spent the last decade covering many facets of the tech industry from two power centers: Silicon Valley and Washington DC. He covered the industry as a reporter for the San Jose Mercury News, an editor/reporter/blogger for the Washington Post and now a senior editor for ZDNet, a CBS Interactive site. He started his career at The Fresno Bee and also worked briefly as the director of social media strategies for a San Francisco public relations firm. He holds a bachelor’s degree in Journalism News-Editorial and English from California State University, Fresno.


BJ Fesq

BJ Fesq

Merrill Lynch SVP Technology Fellow: Infrastructure Strategy & Architecture, Bank of America

BJ Fesq leads the Infrastructure Strategy & Architecture team supporting Bank of America Merrill Lynch’s GWIM and CSS businesses. BJ is one of Bank of America’s first Technology Fellows and is currently leading strategic efforts to exploit tablet and smartphone technology across the firm. BJ was previously responsible for Bank of America’s Compute Grid, Markets Innovation Lab, and several Centers of Excellence leading grid, cloud computing, and application lifecycle management strategies for the Bank. Prior career roles include Chief Architect of Global Markets Technology, Senior Director of Structured Finance Technology at S&P, and application development roles at JP Morgan Chase, CSFB and Chubb. BJ has been a regular conference speaker and an active participant in industry standards bodies including W3C, OASIS, and the JCP.


Sheila Gulati

Sheila Gulati

General Manager, Application Platform and Developer Marketing Group, Microsoft

Sheila Gulati is responsible for driving all aspects of marketing for Microsoft’s application platform and developer technologies including SQL Server, Visual Studio, and BizTalk Server. Previously, Sheila was General Manager of Developer and Platform Evangelism in the US and held that same post at Microsoft India, focused on developing a strong software and services ecosystem for India. Prior to that, she was at the Microsoft Corporate headquarters in Redmond where she served as Worldwide Business Manager for the Server and Tools business. Sheila started at Microsoft over ten years ago as part of the Corporate Development team that managed Microsoft’s strategic equity portfolio.


Jeff Kaplan

Jeff Kaplan

Founder and Managing Director, THINKstrategies

Jeff Kaplan is the Founder and Managing Director of THINKstrategies, the only strategic consulting firm focused entirely on the business implications of the transition of the technology industry from product-centric to services-driven solutions. THINKstrategies helps IT/business decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies. Kaplan is also the founder of the Managed Service Showplace and Software-as-a-Service Showplace, the highest ranked, vendor-independent, online directories and best practice resource centers focused on SaaS and managed services. Prior to forming THINKstrategies, Jeff served as VP of Marketing and Business Development at InterOPS Management Solutions, and was Director of Strategic Marketing at International Network Services (INS).


Mitchell Kertzman

Mitchell Kertzman

Managing Director, Hummer Winblad

Mitchell has over 30 years of experience as a CEO of public and private software companies. Most recently, he was Chairman and CEO of Liberate Technologies, a provider of platform software for the delivery of digital services by cable television companies. Previously he was chairman of the board and CEO of Sybase, Inc., and founder and CEO of Powersoft, which merged with Sybase in February 1995. In 1991, Hummer Winblad invested in the company, which became the leading provider of client-server development tools with its flagship product, PowerBuilder. The merger with Sybase in 1995 was, at the time, the most valuable in the history of the software industry.


Jerome Labat

Jerome Labat

VP, R&D Cloud Automation Product Unit, HP Software

Mr. Labat leads HP Software’s Cloud Automation Strategy. Working in close partnership with Enterprise Servers, Storage, and Networking (ESSN), the Cloud Automation Product Unit is tasked with building solutions and products that will help IT organizations optimally deliver IT services to the business. Mr. Labat joined HP from Intuit, where he was responsible for partnering closely with the product development teams and the CTO to drive the technical transformation for Intuit’s journey from shrink wrap desktop products to Software-as-a-Service. Prior to Intuit, Mr. Labat worked at Oracle, where he held multiple product engineering and engineering operation leadership roles.


Ping Li

Ping Li

Partner, Accel Partners

Ping has been a partner since 2004. He focuses primarily on software and digital media investments. He currently is a Board Member of BitTorrent, Cloudera, Lookout, Mu Dynamics, Nimbula, Raptr, ScaleXtreme, and YuMe. Ping was also responsible for several Accel investments which have had successful exits including Ludic Labs (Groupon), Mochi Media (Shanda) and Reactivity (Cisco). Prior to Accel, Ping worked at Juniper Networks as a Senior Product Line Manager and Director of Corporate Development. He also worked at Goldman Sachs and McKinsey & Company, advising technology clients in their growth strategies.


Alan McIntosh

Alan McIntosh

Vice President, Operations, CBS Interactive

Alan McIntosh is the Vice President of Operations for CBS Interactive, the premier online content network for information and entertainment. With hundreds of millions of unique visitors each month, CBS Interactive is a global top 10 web property and the largest premium content network online across brands like CBS.com, CBSNEWS.com, Gamespot.com, CNET.com, TV.com, last.fm, NCAA.com, and CBSSports.com.  With over 14 years of extensive experience in information technology operations, Alan leads CBS Interactive’s strategic technology initiatives and is responsible for all Internet infrastructure, applications, and data center operations. Prior to joining CBS Interactive, Alan has held various leadership positions with companies including Oracle, Siebel, and McAfee.


Sergio Monsalve

Sergio Monsalve

Principle, Northwest Venture Partners

Sergio brings to NVP over 13 years of operational experience in marketing, product management, business development, sales and finance from a wide range of business and consumer technology companies. Sergio is focused on investments in the software, internet, and media sectors. Before joining NVP, Sergio was Vice President of Product Marketing at Photobucket, which was successfully sold to News Corp for $300 Million; and Director and General Manager of the consumer electronics division at eBay. Prior to eBay, Sergio was the co-founder and led sales and marketing at Cymerc, which was a hosted software solution for small and medium enterprises. He grew Cymerc from inception to more than $15 million in revenue. Sergio was also an early employee and marketing manager at Portal Software (now part of Oracle). Portal Software created one of the leading enterprise billing software platforms and had a successful Initial Public Offering.


Lew Moorman

Lew Moorman

President, Cloud Business, Rackspace

Lew Moorman is instrumental in driving strategic planning, product development and new business initiatives for Rackspace. He joined the company in April of 2000 and has served a variety of strategy and marketing roles throughout the company’s growth. Before joining Rackspace, Moorman held several positions at the management consulting firm McKinsey & Company, advising a variety of high technology clients on critical strategic issues.


Lior Nir

Lior Nir

Strategy & Portfolio Management, Nokia

Lior Nir is the Director of Portfolio Management, Analytics and Business Development teams for Nokia’s Services Platform business unit. In this role, Lior manages the portfolio of Nokia’s Cloud Computing and Data Services, which enable Nokia’s Services and mobile devices to serve 150M+ consumers in 31 countries. Prior to this role, Lior was the General Manager of Nokia’s personal media sharing service, Ovi Share (10M+ users). He built and launched this Service in over 100 countries and managed the Services Social Media ecosystem. Before this, Lior was the Director of Global Product Marketing for Nokia Enterprise Mobility Solutions, responsible for the development and execution of the go-to-market strategy (establish 100+ mobile operators).


John Quinn

John Quinn

VP of Engineering, Digg

John Quinn is a hands-on Internet industry executive with broad experience in all aspects of developing and running large scale world-class, high-availability web infrastructures. Quinn has been leading Digg’s Engineering efforts since March 2008. Previously he was CTO/VP Engineering for SquareTrade for 8 years and was a Principal Software Engineer at Oracle, also for 8 years.


Nick Rockwell

Nick Rockwell

CTO, MTV Networks

Nicholas Rockwell is the CTO for MTV Networks’ digital business, which includes some of the internet’s most popular and recognizable brands: MTV.com, VH1.com, Nick.com, and ComedyCentral.com. Nick has led MTV Networks’ digital technology organization since 2000. Prior to serving at MTV, Nick built the technical infrastructure of SonicNet, a startup that became a cutting edge music news and information source on the web.


Ravi Simhambhatla

Ravi Simhambhatla

Vice President, Information Technology and Business Applications, Tesla

Ravi joined Tesla in January 2011 and is responsible for driving the strategy for creating a world-class information technology platform that will create enterprise-wide efficiencies. Ravi is an information technology industry veteran with more than 19 years of experience. Prior to Tesla, he was a founding team member and Chief Information Officer at Virgin America, an award winning airline. He joined Virgin America in early 2006 as the Director of Architecture and Integration, and was appointed CIO in June, 2009. Ravi played a leading role in developing Virgin America’s innovative, guest-friendly and cost-effective technology platforms. Prior to joining Virgin America, he served as the Director, Global Applications at Aspect Communications where his portfolio included systems architecture, application engineering and sustenance in the enterprise financial systems and customer relationship management areas.


Jeremy Toeman

Jeremy Toeman

Founder, Stage Two

Jeremy Toeman is an expert in consumer lifestyle technology. Over the past ten years he has designed, built, and marketed numerous award-winning products in the “convergence” space. Jeremy founded Stage Two in October ’06, where he and his team advise companies on product design, go-to-market strategy, messaging/positioning, social media, and PR services. Stage Two clients have included Best Buy, Boxee.TV, NETGEAR, Pogoplug, Clicker.com, Bug Labs, DivX, Electronic Arts (EA), Vudu, and others. Jeremy was also a cofounder of Mediabolic (acquired by Macrovision in 2007), a VP at Sling Media (acquired by Echostar in 2007), founder of Legacy Locker, and on the advisory board of numerous startups and non-profits.


Joe Weinman

Joe Weinman

Strategy and Emerging Services Vice President, Corporate Bus. Development, AT&T

Joe Weinman leads global portfolio strategy and business development for AT&T, the world’s largest telecommunications and information technology firm. A 28-year veteran of the company, a prolific inventor and author, and frequent global keynote speaker, he has held a variety of executive positions of increasing responsibility spanning research and development at AT&T Bell Laboratories, marketing, sales, product management, engineering and operations, and corporate strategy and business development.


Chris Weitz

Chris Weitz

Technology Integration / Technology Strategy and Architecture, Deloitte Consulting

Chris Weitz is a global leader of Deloitte’s Cloud Computing practice, working with the industry’s leading technology vendors and service providers to bring value to clients through new and innovative strategies, computing architectures and services models. He works with clients to develop new cloud computing services and solutions using leading processes and technology. Chris has over twenty-five years of experience in IT strategy, architecture, integration, and operations, with a focus on technology infrastructure. He has worked on strategic projects with leading companies around the world, and has successfully driven many large-scale strategy, integration and infrastructure projects, focusing on cloud computing, software services, data center strategy, infrastructure optimization, outsourcing, service models, and IT transformation.




AppDynamics is a next-generation Application Performance Management (APM) company that delivers rapid problem resolution for highly distributed applications through easy-to-use transaction flow monitoring and deep diagnostics. Unlike other APM providers, AppDynamics finds the root cause of performance problems without introducing excess overhead or requiring a complex and costly installation. AppDynamics is also the first APM provider to dynamically scale applications in cloud, virtual, and physical environments.

    Located in San Francisco, CA


AppFirst is the leading MaaS-based application-aware infrastructure performance management solution uniquely providing application architects and DevOps complete visibility into the behavior and performance of applications across the entire application stack, regardless of language, application type or location (cloud, physical or virtual servers).  The AppFirst patent pending “inside out” visibility into the executing application enables proactive management to drive down cost of operations, see changes before they become problems and reduce customer churn.

    Located in New York, NY


Aprigo became CloudLock in April, 2011.

Aprigo’s Data Management Applications delivered via SaaS, enable IT Pros to manage their company’s explosive file growth, anywhere. Aprigo provides visibility and control into File Access, File Resources, and File Recovery for all unstructured data or files, on-premise and in the cloud. With no infrastructure to install, and no files opened Aprigo provides actionable results in minutes. Built-in data visualization, analytics, and IT benchmarking allow IT Pros to put out data management fires and keep them out. Aprigo is the only suite of data management apps that provides a holistic view of your company’s data without breaking the bank.

    Located in Waltham, MA


AwayFind is a web application that helps you find your important messages so you can get away from your inbox. When there’s an urgent email, AwayFind will call, SMS, IM, DM (Twitter), or delegate the message to someone you specify.  With AwayFind, you can travel without checking your email…or focus on real work at the office. AwayFind does not require any installation or learning curve, and it supports all major email platforms including Google Apps/Gmail, Microsoft Exchange, Yahoo Mail, and IMAP.

    Located in College Park, MD


Cloudant provides the world’s first globally distributed database-as-a-service (DBaaS) for loading, storing, analyzing, and distributing operational application data for developers of large and/or fast-growing Web and mobile applications. Cloudant’s DBaaS is a managed service that helps developers eliminate the delays, costs, and distractions inherent in working with databases and their administrators, while providing unmatched scalability, availability, and performance. This capability accelerates time-to-market and time-to-innovation because it frees developers from the mechanics of data management so they can focus exclusively on creating great applications.

    Located in Cambridge, MA


CloudShare’s SaaS platform is a quick and easy way to share copies of your complex IT environments, online, so you can collaborate with customers, partners, and colleagues – for Demos, Proofs-of-Concept, Training, or other enterprise applications – without wasting time copying gigabytes of software or shipping machines and people. Going beyond basic webinar or “virtual lab” offerings, CloudShare’s solutions enable users’ extended interaction in dedicated “hands on” production-grade replicas of their existing IT, delivered as cloud-based SaaS. VMware, Cisco, SAP and others have adopted CloudShare as their vendor of choice to extend access to their virtual infrastructure from the Enterprise to the Cloud.

    Located in San Mateo, CA


CloudSwitch delivers the enterprise gateway to the cloud. CloudSwitch’s innovative software appliance enables enterprises to move their existing applications to the right cloud computing environment—securely, simply and without changes. With CloudSwitch, applications remain tightly integrated with enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center based on the requirements of the business.

    Located in Burlington, MA


Conformity relaunched as IronStatus in March, 2011.

Conformity is the provider of the first enterprise-class management and governance platform for cloud applications. Conformity enables organizations to centrally manage on-demand applications, users and data, reducing security and compliance risks and operational costs associated with SaaS and cloud applications.

    Located in Austin, TX


Crowdcast was acquired by Spigit in September, 2012.

Crowdcast is a SaaS crowd forecasting solution. We enable companies to understand the true state of their business by tapping the wisdom of their employees and partners. For the participants, it’s like a game, where they are rewarded for accurately forecasting key events and metrics. For the enterprise, we present a rich source of unbiased insight about what is most likely to happen. With Crowdcast, leaders make better decisions.

    Located in San Francisco, CA


CubeTree is now called SuccessFactors JAM.

In the last year, the market has seen a dramatic shift towards using social software platforms to transform how a company’s employees, partners and customers connect and collaborate. Platforms like CubeTree are helping companies create connections between employees in unprecedented ways, enable real-time conversations within these employee networks, and enrich conversations with highly relevant content from end users and business systems.

    Located in Redwood City, CA


Delphix turns database infrastructure into software that operates in a fraction of the space, while preserving full functionality and performance. With database virtualization, enterprises can reduce complex data refreshes and provisioning tasks from 10 days to 10 seconds and shrink 10 TB into 1 TB. The Delphix team has developed products that have generated billions in revenue, including Oracle RAC, used in over 20% of Oracle deployments, and EMC Avamar, which pioneered data de-duplication, on pace for over a billion in lifetime revenue in 2011. Our board of directors includes founding board members for Oracle, Business Objects, Informatica, Riverbed, and Avamar.

    Located in Palo Alto, CA


Fonolo enables large companies to rapidly improve the experience of customers contacting their call centers. By adding Fonolo’s intelligent caller interface to their website or mobile application, companies remove the annoyances of phone menu navigation, waiting on hold and data entry. Callers simply click or tap the option they want, and Fonolo’s deep dialing technology connects them directly to the right agent. The company’s award-winning visual navigation service has successfully demonstrated end-user demand and scalability by connecting many thousands of callers since its launch. Fonolo requires no changes to existing infrastructure, enabling companies to quickly leverage the web and the smart phone to optimize customer satisfaction and call center investments.

    Located in Toronto, Canada


GenieDB is a revolutionary ‘layered database technology’ that is changing the way we think about scaling the web. GenieDB provides full replication and ‘immediate consistency’ without breaking the laws of physics. It is an engineering solution to one of the oldest problems in computer science. Their innovations are capturing global interest from serious sites looking to scale to forward thinking web service providers, technology integrators and academics alike. GenieDB’s product vision is to make their next-generation NoSQL technology easily accessible through SQL interfaces, providing the best of both SQL and NoSQL worlds.

    Located in London, United Kingdom


GoodData offers the world’s most powerful Cloud BI Platform, providing our customers and partners with operational dashboards, advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches. GoodData is trusted by companies like Enterasys Networks, Pandora Media, and Software AG, and embedded into offerings from cloud innovators like Zendesk, Aurix and Brightidea.

    Located in San Francisco, CA


Indicee provides a faster way to create reports for people who are frustrated with cutting and pasting data into spreadsheets. Users with no IT expertise can combine data and set up reports in minutes by accessing Indicee’s online service. Others can then easily share and collaborate on the reports using the integrated social framework. With Indicee’s online service, there’s no software or hardware to install. And because Indicee can combine and make sense of data from multiple sources, there’s no lengthy data warehousing project required either. Indicee is fast and highly accessible – it’s the next generation in reporting from the founding team of Crystal Decisions – the creators of today’s top business analysis tool.

    Located in Vancouver, Canada


Kinamik Data Integrity(tm) is a venture-backed software company that specializes in providing realtime data integrity technologies and innovative data assurance solutions. The company’s flagship product, the Kinamik Secure Audit Vault (kSAV), centralizes and preserves sensitive data as it is generated to create irrefutable records and to provide actionable data you trustSM. Kinamik Data Integrity Inc.’s technologies are used whenever users need to be assured that the sensitive data that they are working with has not been tampered with. Realtime data protection provided by Kinamik(tm) adds evidential weight to stored information to meet stringent compliance, scalability and other data assurance requirements.

    Redwood Shores, CA


Layerboom was acquired by Joyent in July, 2010.

Layerboom is in the business of cloud creation and management. We are the Barracuda Networks of Virtualization, offering the industry’s first virtualization appliance. Enterprises can now implement their cloud strategy in a day, not months. Our appliance, called the “BoomBox” enables you to transform your existing servers into a cloud environment. Combine that with our web based management interface and API means businesses can now choose a complete, easy and affordable cloud strategy.

    Located in Vancouver, Canada


Makara was acquired by Red Hat and renamed OpenShift Flex.

Makara deploys and manages Java and PHP applications on public or private clouds. On the cloud of their choice, business application developers can launch more online services faster.  Without requiring changes to their applications, Makara helps businesses respond rapidly to their customers demand for personalization and access. With a self-service solution for application deployment, business applications teams do more with less. Through upgrades, scaling, monitoring, provisioning test environments and troubleshooting, Makara manages applications so developers are free to innovate for their customers.

    Located in Redwood City, CA


MaxiScale was acquired by Overland Storage in October, 2010.

MaxiScale’s cloud-scale file serving and storage platform is a breakthrough for Internet data centers and storage infrastructure that fundamentally changes the economics of deploying Web-scale applications. The FLEX Software Platform addresses the unpredictable and expanding data requirements facing companies that deliver Internet applications via public and private clouds. It enables customers to reduce capital and operational costs while improving performance by an order of magnitude over competing solutions. MaxiScale’s innovative Peer Set™ architecture and single disk I/O small file operations allow data centers to linearly scale a single namespace to hundreds of petabytes, eliminate forklift upgrades and reduce disk spindle counts by a factor of 10.

    Located in San Diego, CA


As the world of data explodes in both volume and complexity, many applications and databases have increasing difficulties to handle sophisticated queries with high performance. Neo Technology is a Swedish company building the next generation of databases for the next generation of data. Based in the vibrant Southern Sweden city of Malmö and in the San Francisco Bay Area, Neo Technology is leading the emerging category of Graph Databases with the Neo4j open source project. As one of the most mature NOSQL databases in the world, Neo4j has been in 24/7 production since 2003 and is successfully deployed in diverse sectors.

    Located in Malmö, Sweden


NorthScale is now Couchbase.

NorthScale, Inc., the leading provider of elastic data infrastructure software, provides products that enable customers to dramatically lower costs while simultaneously improving the scalability and performance of their web applications. NorthScale is in production behind some of the world’s busiest web applications: it is the primary database for the popular FarmVille and Café World applications at Zynga; and it provides a shared data management platform for NHN, Korea’s largest web application operator with nearly 70 million unique users. Founded in 2009 and headquartered in Mountain View, Calif., NorthScale is a privately held company funded by Accel Partners and North Bridge Venture Partners.

    Located in Mountain View, CA


RiverMuse is the first open source MoM (Manager of Managers) platform for IT Operations Management that uniquely enables IT organizations to maintain the health of their increasingly complex and adaptive environments so they can optimize service levels, drive down costs, and respond more nimbly to the changing needs of the business. RiverMuse’s open source model allows the global community of IT professionals to effectively collaborate in order to fulfill evolving market requirements with new software economics. The company was founded by the serial entrepreneurs who founded Micromuse and RiverSoft and whose innovations assure a majority of all public and private Internet infrastructures in use today.

    Located in Redwood City, CA


SaaSure is now Okta.

SaaSure was started on the premise that businesses need an easier, more cost-effective way to manage their web applications. With the proliferation of online, subscription-based web applications like Salesforce.com and Google Apps, our innovative products turn your various web applications into an intelligent, integrated Cloud Area Network.

    Located in San Francisco, CA


SendGrid is an email service that solves the problems faced by companies delivering email. These problems include email deliverability, scalability, metrics, and the time consuming tasks to implement email features such as unsubscribe links, anti-spam regulations, and corporate branding.

    Located in Broomfield, CO


Sones is a ground breaking database technology targeted at resolving the increasing challenge of unstructured data – i.e images, videos, user and profile data. Currently financed by Series A funding from T-Venture, the venture capital arm of Deutsche Telekom, sones is a highly promising software start-up that aims to revolutionise the way the world discovers, stores and shares data.. This cell based cross-linking storage concept is a paradigm shift for the database industry, setting a new standard in regard to scalability and performance in data management.

    Located in Erfurt, Germany


VMTurbo’s virtual appliances use patented analytics to automate key virtualization management operational procedures. These include complex workload balancing, real time & continuous rightsizing, and virtual infrastructure performance & capacity management. VMTurbo’s solution increases virtual infrastructure utilization by more than 50%, while eliminating the risk of virtual machine performance degradation and downtime. VMTurbo provides the only virtualization management solution that combines monitoring (Observe), analytics (Advise) and actions (Automate), for proactive, rather than reactive management.

    Located in Valhalla, NY


If you are interested in highly targeted marketing for a captive audience, leveraged lead generation, brand awareness & recognition, and generation of new sales & business partnerships, contact our sales team to get involved with Under the Radar.




Microsoft Conference Center, Building 1

1065 La Avenida Street, Mountain View, CA 94043, USA

  1. Microsoft Conference Center


    Microsoft Conference Center, Building 1
    1065 La Avenida Street | Mountain View, CA, 94043
    Microsoft Phone: 650-693-1001

    Take 280 South (towards San Jose) if you are coming from San Francisco.
    * The morning traffic on 101 South WILL delay your arrival by 30 minutes or more.

    Zibibbo Restaurant | 430 Kipling St | Palo Alto, CA
    Thursday, April 15, 2010 | 6:00PM – 8:00PM