UTR: Consumerization of IT = Opportunity – May 2013


Wednesday, May 22, 2013

06:00PM - 08:00PM

Roof Deck Party

Hosted By: SalesForce, San Francisco

Conference attendees are invited to join us for the opening night reception on the roof deck of Salesforce’s office at 1 Market over-looking beautiful San Francisco. THIS IS GOING TO BE AMAZING!!!

Location: SalesForce 1 Market St #300, San Francisco, 94105
*Entrance on Market St. across from Noah’s Bagels
Map: http://goo.gl/maps/XsAux
Parking Info: Street parking should be available. See here for parking garages: http://goo.gl/maps/cNM5D

Thursday, May 23, 2013

08:00AM - 09:00AM

Registration and Breakfast

09:00AM - 09:30AM

Welcome and " WHY CoIT MATTERS" presented by, Cormac Foster, Research Director, GigaOm

10:30AM - 11:00AM


11:45AM - 12:30PM

12:30PM - 01:30PM


03:00PM - 03:30PM


04:30PM - 05:30PM

Award Ceremony and Cocktails


Jonathan Akhavan

Jonathan Akhavan

Director, Human Resources, Mashery

Jonathan Akhavan is the Director of Human Resources for Mashery which helps companies safely share their data and processes via mobile apps for employees, partners, and customers. With specialties in employee development and engagement, Jonathan focuses on strategy and development of HR activities within Mashery. Prior to Mashery, Jonathan led People Operations for Lolapps and helped scale the company over 200%, developed all HR and operational processes, and helped drive company culture to support rapid growth through 2 M&As.


David Berlind

David Berlind

Editor in Chief, Programmable Web

David Berlind is an award-winning journalist whose career spans more than 20 years dating back to 1991 when he started reviewing technology for PC Week. He was the editor-in-chief at Windows Sources, the editorial director at Computer Shopper, and executive editor at CNET.com. In 2008, David joined UBM Tech Media as a part of that company’s acquisition of Mass Events Labs — a conference production company he founded in 2006 that among other events, produced the API and developer focused event Mashup Camp. There at UBM, he served as the company’s Chief Content Officer until 2013 when he returned to the API economy and joined ProgrammableWeb as its editor-in-chief.  David has appeared on international media such as CNN, CNBC, the Charlie Rose Show, NPR, the BBC, the Economist, and FOX.


Trae Chancellor

Trae Chancellor

CTO, salesforce.com

Trae Chancellor is responsible for driving enterprise requirements for the salesforce.com application and Force.com platform product strategy. Chancellor leverages his experience leading the IT department’s transition to cloud based computing to build best practices for the emerging IT enterprise model. In 2009 salesforce.com won Information Week’s top IT Innovation award for the high tech vertical and # 5 overall, demonstrating salesforce.com’s innovation in building the IT organization of the future. Previously, Chancellor was CIO at salesforce.com and grew the company from approximately $400 million in annual revenue to over just under $1 Billion annual revenue.


Kapil Chhibber

Kapil Chhibber

Senior Vice President, Bank of America

Kapil Chhibber is a Senior Vice President at Bank of America and is responsible for identifying and evaluating strategic partnership opportunities with emerging technology companies. Key focus areas include mobile commerce/payments, social, cloud and data management/analytics. Prior to joining BofA, Kapil held roles in strategic planning and business development with Microsoft and venture capital/private equity with DFJ Portage and The Parthenon Group. He began his career as an investment banker with the Global Technology Group at Lehman Brothers. Kapil holds an MBA from the Kellogg School of Management and a BSBA in MIS & Finance from the University of Arizona.


Stephen Cho

Stephen Cho

Director, Software Partner Business Development, Google Enterprise

Drives Google Enterprise partnerships with both larger and smaller software firms around Google Apps/ Apps Marketplace and Google Cloud Platform (App Engine, Compute Engine, Cloud Storage, BigQuery).  Previously, Director of Google Apps Channels from launch to over 6,000 resellers in over 80 countries, Director of Product Management for Google Apps and Partner Products, and Director of Content Partnerships for YouTube/Google Video, Google Maps/Earth, and Google Books/Scholar.  Prior to Google, leadership roles at Cisco, McKinsey, Boston Consulting Group.  Yale Ph.D., Fulbright Scholar, Dartmouth B.A.  Board of Directors, Small Business Web.


Dean Cookson

Dean Cookson

VP and CIO, Virgin America

Dean Cookson is an internet services professional with a focus on building large scale, highly available network service infrastructures. He is experienced in people management, cross-team collaboration and vendor negotiation. He currently serves as VP and CIO at Virgin America and his past positions include VP of Business for Basho Technologies, COO for Snapfish, and Director – Production Operations for Looksmart Ltd.


Barry Eggers

Barry Eggers

Partner, Lightspeed VP

Barry is a Partner of Lightspeed and focuses primarily on information technology infrastructure, with a specific interest in cloud computing, big data, storage, consumerization of IT, and networking. He has 15 years of venture capital experience, 10 years of operating experience and has been named to the Forbes Midas List of top 100 investors multiple times. Barry holds a BA in Economics and Business from the University of California, Los Angeles and an MBA from Stanford University Graduate School of Business. Barry is a member of the UCLA Economics Board of Visitors.


Cormac Foster

Cormac Foster

Research Director, GigaOM

Cormac Foster is a Research Director at GigaOM Research covering Mobile Technologies and Enterprise Operations. He has spent nearly 20 years in enterprise technology as a QA manager, product manager, industry analyst, and writer. As an Analyst at Jupiter Research, he covered content management, security, and enterprise operations. As a consultant, he has worked with a number of enterprise technology providers, including Dell, Research in Motion, Borland, Trend Micro, and Avocent. He has spoken at a number of industry events, appeared on CNN and ABC News, and has written for CNET, ReadWrite, and several other technology publications.


Biren Gandhi

Biren Gandhi

Principal Strategist, Cisco

Currently working in Corporate Technology and Strategy Organization at Cisco, Biren is involved in identifying key technology trends and accelerating their adoption through strategic recommendations including build/buy/partner decisions. Prior to joining Cisco, he was divisional CTO of a few gaming studios at Zynga and a Sr. Architect at Facebook earlier. In between his roles at Facebook and Zynga, Biren co-founded a startup AdMunity where he created a highly engaging collaborative social platform for advertising community. He loves sharing interesting, action-oriented articles on innovation, leadership and organizational culture at http://thoughts.birengandhi.com/. Biren is actively engaged with a number of non-profit initiatives in the SF Bay Area and regularly participates in their annual Walkathons.


Ping Li

Ping Li

Partner, Accel Partners

Ping has been a partner since 2004. He focuses primarily on software and digital media investments. He currently is a Board Member of BitTorrent, Cloudera, Lookout, Mu Dynamics, Nimbula, Raptr, ScaleXtreme, and YuMe. Ping was also responsible for several Accel investments which have had successful exits including Ludic Labs (Groupon), Mochi Media (Shanda) and Reactivity (Cisco). Prior to Accel, Ping worked at Juniper Networks as a Senior Product Line Manager and Director of Corporate Development. He also worked at Goldman Sachs and McKinsey & Company, advising technology clients in their growth strategies.


Arun Perinkolam

Arun Perinkolam

Senior Manager, Deloitte & Touche

Arun is a Senior Manager with the Security & Privacy Services practice at Deloitte & Touche LLP with over 13 years of experience serving clients in the Technology, Consumer Business and Financial Services industry sectors in technical and management leadership roles. He specializes in the areas of Information Security and Technology Risk Management Strategy, Cyber Security & Threat Management, M&A IT Due Diligence and Integration and Data Protection & Compliance. Most recently, Arun has been instrumental in the development of the core methodology and execution approaches supporting Deloitte’s Mobile Security Services and he currently acts as an advisor to clients and Deloitte project teams alike across different aspects of mobile security and mobile device/application management strategy, design and implementation. Arun holds a Masters in Computer Science from the University of Southern California and prior to joining Deloitte was one of the technical architects responsible for development of the Solaris Kerberos sub system at Sun Microsystems Inc.


Omar Reece

Omar Reece

Senior Group Manager, Target Technology Services, Target

Omar Reece is a Senior Group Manager at Target who leads Enterprise Social and Collaboration tools. Omar has held a wide variety of IT-related positions over his 16-year career, leading teams within Operations, Software Support and Application Development at both Lawson Software and Target. In his current role, Omar’s focus has been the development of various team member collaboration tools, including mobility applications. He has developed a unique reverse mentoring program for Target leaders, and been personally involved with reverse mentoring members of Target’s Executive Committee.  Omar is one of the most active team members on Target’s internal blog, often telling stories about the intersections of real life (as the father of four boys) and work.


Aubrey Sabala

Aubrey Sabala

Vice President of Marketing & Communications, Sailthru

Aubrey Sabala is the VP of Marketing and Communications at Sailthru, a technology company specializing in digital brand experiences and communications. She’s worked for some of the largest technology brands including Google, Facebook, Digg and AOL, envisioning and executing innovative marketing programs. Prior to Sailthru, Aubrey helped lead Facebook’s Consumer Marketing Team, producing Facebook Live, which featured livestreamed interviews with guests including Oprah Winfrey and President Barack Obama to over 50 Million viewers. She helped build out AOL’s West Coast office and Product Marketing Team, and produced Digg’s popular Digg Dialogg video series, the first to harness the power of crowdsourced interviews. Aubrey holds a degree in Biology from UNC-Chapel Hill and attended Georgetown’s Communications, Culture and Communications Master’s program.


Suaad Sait

Suaad Sait

CMO, Rackspace Hosting

Suaad Sait became the first Chief Marketing Officer for Rackspace® Hosting in January 2012 having been a consultant to the company since May 2011. In this role, Sait leads the global marketing and branding efforts that fuel the company’s growth. This includes creating product marketing and go-to-market strategies that drive awareness, build the Rackspace brand, and share the story of our unique service culture known as Fanatical Support®. Suaad earned a MS Degree in Business Administration from The William E. Simon Graduate School of Business at the University of Rochester and a B.S. in Electrical & Computer Engineering from the State University of New York at Buffalo.


Josh Scherman

Josh Scherman

Business Development Manager, Constant Contact

Josh Scherman is a Business Development Manager at Constant Contact, which provides more than a half a million small businesses, non-profits and associations worldwide with a full suite of online marketing tools. Josh primarily focuses on both strategic and integrated partnerships. Previously, he led Business Development at Postling (acquired by LocalVox), a New York startup built to make social media marketing easier for small businesses. Josh holds a Business degree from the University of Florida and is a recent Bay Area transplant.


Ariel Tseitlin

Ariel Tseitlin

Director of Cloud Solutions, Netflix

Ariel Tseitlin manages the Netflix Cloud and is interested in all things cloudy. At Netflix, he is Director of Cloud Solutions, helping Netflix be successful in the Cloud, including cloud tooling, monitoring, performance and scalability, and cloud operations and reliability engineering. Ariel’s team builds Asgard and the Simian Army, including the Chaos Monkey. Prior to Netflix, Ariel was VP of Technology and Products at Sungevity and before that was the Founder & CEO of CTOWorks.


Cecilia Wong

Cecilia Wong

Head of People Operations, Box

Since 2010, Cecilia Wong has lead the core group that supports and builds Box culture to help maintain its unique combination of speed, innovation and fun. She is currently head of People Operations at Box where she drives efforts to attract, develop, and retain top talent from all over the world. Prior to joining Box, Cecilia was HR generalist at Covington & Burling LLP, technical recruiter at hi5 Networks and technical sourcer for Google’s engineering team.

Cecilia received a bachelor’s degree in political science from the University of California, Berkeley.


Peter Yared

Peter Yared

CTO/CIO, CBS Interactive

Peter Yared is the CTO/CIO of CBS Interactive and was previously the founder and CEO of four e-commerce and marketing infrastructure companies that were acquired by Sun, VMware, Webtrends and TigerLogic. Peter’s software has powered brands from Fidelity to Home Depot to Lady Gaga. At Sun, Peter was the CTO of the Application Server Division and the CTO of the Liberty Federated Identity Consortium. Peter is the inventor of several patents on core Internet infrastructure including federated single sign on and dynamic data requests. Peter began programming games and utilities at age 10, and started his career developing systems for government agencies. Peter regularly writes about technology trends for CNET and VentureBeat and has also written for BusinessWeek, AdWeek and InfoWorld.




Allocadia provides cloud software for Marketing Operations giving marketers complete visibility into all investments and all results, whatever the source. It helps marketing teams, CMOs and financial stakeholders manage their marketing budgets, gain insight into their marketing ROI, and understand how to re-allocate their marketing spend to focus on revenue-generating marketing programs.

What makes Allocadia so compelling is that it solves key pains for marketers: reporting on marketing spend and ROI, and streamlining that workflow process at all levels within the organization. Customers include F5 Networks, Juniper Networks, SENSA Products, Stepstone and Trimble. For more information, visit www.allocadia.com or follow @allocadia.

    Located in Vancouver, BC


Appthority – The Authority in App Security™ helps the enterprise identify and manage the risks hidden in mobile apps. The cloud-based Appthority Platform™ automatically identifies and grades risky behavior in mobile apps including known and unknown malware, new malware used in targeted attacks, corporate data exfiltration, and intellectual property exposure. The Appthority Platform integrates with the enterprise’s existing mobile solutions, adding app reputation and risk analysis capabilities to Enterprise Mobility Management (EMM), Mobile Device Management (MDM), Mobile App Management (MAM) Enterprise App Catalogs, and Enterprise Mobile App Developers’ Software Development Lifecycle (SDLC) process. For more information on Appthority please visit www.appthority.com.

    Located in San Francisco, CA


Armor5, Inc. is a cloud service provider that’s solving the problem of secure mobile access to enterprise data and applications in a new way. The company serves enterprises, cloud solution providers and any organization struggling to secure network access for mobile users. Armor5 offers the only zero-touch, 100% cloud service that accesses a client’s network, virtualizes enterprise data and applications, and provisions secure and compliant access for every end user using any mobile device.

    Located in Santa Clara, CA


Bitcasa, the creator of infinite and secure storage across all devices, provides infinite storage, anywhere streaming access, and automatic backup with built-in client-side encryption to ensure privacy. Bitcasa simplifies storage with the Infinite Drive, which works like a magic external hard drive that never crashes or runs out of space.

    Located in Mountain View, CA


Catchpoint helps companies better understand the performance of their online services so they can ensure a fast, glitch-free online environment to improve user satisfaction, reduce quality management costs and protect revenue. Delivering unmatched insight through organized and visualized information, its web performance and application monitoring tools provide real-time analytics to help IT quickly discover and resolve performance issues. Founded in September 2008 by former DoubleClick/Google veterans and backed by Battery Ventures, Catchpoint is headquartered in New York. Please visit www.catchpoint.com to learn more.

    Located in New York, NY


Cedexis is the global expert in hybrid-cloud and CDN federation strategies. 300+ large enterprises, including well known Consumer Brands, Media and Online Ad Networks, count on Cedexis SaaS solutions to provide 100% availability, optimal web performance and multi-vendor automation that drives traffic and revenue at lower cost & risks.

Cedexis has two offerings:

-Radar is a free crowd-sourced community that measures the performance of Clouds, Datacenters and CDNs over 1 billion times a day, providing visibility and data for informed purchasing.

-Openmix is a paid SaaS service that uses Radar, monitoring, costs and business inputs, to improve website performance globally through intelligent Internet traffic shaping.


    Located in Portland, San Francisco, and Paris


Cloudant provides the world’s first globally distributed database-as-a-service (DBaaS) for loading, storing, analyzing, and distributing operational application data for developers of large and/or fast-growing Web and mobile applications. Cloudant’s DBaaS is a managed service that helps developers eliminate the delays, costs, and distractions inherent in working with databases and their administrators, while providing unmatched scalability, availability, and performance. This capability accelerates time-to-market and time-to-innovation because it frees developers from the mechanics of data management so they can focus exclusively on creating great applications.

    Located in Cambridge, MA


Clustrix Inc. has built a database with no limits. It has no limits to database size, no limits to table size, no limits to the complexity of queries, and no limits to performance. The Clustrix database offers dynamic online scaling, seamless fault tolerance, full relational and transactional capabilities, and MySQL wire-line compatibility in single instance database.


    Located in San Francisco, CA


Code, build, and test in the cloud. Codenvy simplifies and scales inherently difficult and tedious activities – setting up the development environment, coding applications, collaborating with others and shipping. We use cloud resources to disconnect developers from the underlying complexity and make their environment browser accessible. Codenvy’s 50,000 users come from the world’s best companies including NBC, Stanford, Cisco, eBay, Paypal, VMware, Intel, Nasa, BMW, Google, American Express, Amazon, and GE.

    Located in San Francisco, CA


Continuuity delivers the industry’s first Big Data application fabric, fueling the next generation of Big Data applications by making it fast and easy for any developer to build, deploy, scale and manage Big Data apps. Continuuity offers a unified experience across the entire application lifecycle from development to DevOps. Continuuity provides pre-packaged building blocks with higher level APIs, Datasets, tooling and documentation that make creating Big Data applications fast. The cloud-based Continuuity AppFabric™, the first scale-out application server for Hadoop and HBase, is built on top of Hadoop open source components and shields developers from the complexity of Big Data and cloud infrastructure.

    Located in Palo Alto, CA


Entelo is a software platform that helps companies find high-quality engineers, designers and product specialists. At the heart of Entelo is a patent-pending algorithm that identifies the optimal time to reach out to a candidate based on 70+ variables that are leading indicators of an upcoming career change. Companies such as Box, Lookout and Square currently use Entelo to find the right candidates at the right time and many companies make their first hire using Entelo within their first month.

    Located in San Francisco, CA


FeedHenry provides a Mobile Application Platform to enterprises to simplify their mobile initiatives and empower them to engage more effectively with employees, customers and partners through the mobile channel. The platform is cloud-based and supports app development, integration to backend systems, deployment to multiple devices as well as app management and reporting. Our approach is to offer an open and flexible Mobile Application Platform that can easily be deployed to different cloud and PaaS environments – public, private and hybrid.

    Located in Burlington, MA and Waterford, Ireland


Makers of consumer-grade Human Capital Management (HCM) software. Beginning with easy online performance evaluation software.

    Located in San Francisco, CA


happiily builds tools that facilitate more honest conversations in the workplace. We have run several experiments to learn more about the frictions that exist around honest conversations within the workplace. We will have launched MeetingLess in private beta and hope to launch it at Under the Radar. MeetingLess is built to make meetings more effective by providing anonymous feedback to the meeting participants about the meetings they have attended.

    Located in San Francisco, CA


Keen IO provides analytics-backend-as-a-service. We make APIs to collect, analyze, visualize, and share what’s happening in your app. We take the hassel of analytics infrastructure, scale, and performance off the plate of developers and let them focus on what matters most – building their product.

    Located in San Francisco, CA


MobileSpaces helps enterprises mobilize their applications, govern their data, and respect the privacy of their employees.  MobileSpaces offers a BYOD Policy Management solution that protects enterprise apps and data against loss and leakage.  MobileSpaces’ App Virtualization technology secures any app on any device, letting the enterprise choose the apps it needs while letting employees chose the devices they want.  MobileSpaces is the only solution which allows the enterprise to secure built-in Apps, Public App Stores apps, and Enterprise App Store apps, with no friction.

    Located in Washington DC


MobileSpan unleashes enterprise productivity by extending the workspace seamlessly and securely to tablets and phones, while delivering an immersive end user experience. With MobileSpan’s WorkSpace solution, employees can access enterprise web applications and documents located behind the firewall securely without VPN. MobileSpan works with existing IT infrastructure, including SharePoint or CMS, file shares, or web applications. It can be deployed in 60 seconds as a single Windows application inside the corporate network and requires no changes to corporate DMZs or firewalls. Connect, create and collaborate with MobileSpan.

    Located in Santa Clara, CA


Senexx is an internal Question and Answers platform. It helps corporate identify and manage expertise within their organization. Using a patented technology, Senexx is able to process information, keep it structured, and easy to use. Solvepath, the newest product released by Senexx, uses Natural Language Processing to create tags, which finds experts and notifies them about the questions. Solvepath possess the ability to analyze questions asked in 30 different languages. Senexx abolishes the time wasted on looking through old emails, instant messages and other internal social networks, and creates one innovative and unique platform to keep all the data structured.

    Located in Palo Alto, CA and Tel Aviv, Israel


SiSense is democratizing Big Data Analytics by pioneering a new approach that enables organizations of all sizes to make sense of their data. SiSense Prism™ — powered by Elasticube™ technology — delivers unmatched performance, agility & value. With customers in 48 countries, including global brands like Target and Merck, SiSense was recently designated a company to watch by Information Management, its solution was named by CRN a “Hot Product to See at Dreamforce,” and included in the “Top 10 Things to See at Hadoop World.” Download a free trial version of the software at http://www.sisense.com/prism-free-trial

    San Francisco, CA


Sprint.ly brings transparency and efficacy to the product development process.

    Located in Portland, OR


SwiftStack is a technology innovator that provides a software-defined storage solution for object storage. The SwiftStack storage platform combines a unique, decoupled storage controller with OpenStack Swift to provide customers with cost-effective, scale-out storage that can run on commodity hardware. The company was founded in 2011 to help IT teams implement and manage an easy-to-use, multi-tenant and highly scalable cloud storage platform. With SwiftStack, application developers and operations teams can leverage the power of the public cloud inside their own datacenter. SwiftStack is backed by top-tier venture capital firms including Mayfield Fund, Storm Ventures and UMC Capital.

    Located in San Francisco, CA


TrackVia gives business people a radically faster and easier way to build their own applications to track and manage their work. Instead of using generic programs like Excel or asking IT to build something custom, non-technical business people can build their own applications with zero technical knowledge. Users have created nearly 7,000 unique, secure and mobile-enabled applications. They range from specialized solutions for healthcare, automotive, hospitality and technology to customized versions of department applications for sales (CRM), marketing, support, HR and logistics. TrackVia offers simple monthly pricing. Support is included. Pricing starts as low as $20 a user per month.

    Located in Denver, CO


TrueAbility, reported by CIO.com as one of the 8 New Websites to Help You Find Your Next IT Employee, helps companies hire only the best technical talent by assessing a job candidate’s technical skills in a live cloud environment–from anywhere in the world. TrueAbility also helps IT professionals prove their technical acumen through real life scenarios, delivering objective, easy-to-use pre-hire data that helps businesses hire great techs. Visit TrueAbility.com to learn more.

    Located in Texas


If you are interested in highly targeted marketing for a captive audience, leveraged lead generation, brand awareness & recognition, and generation of new sales & business partnerships, contact our sales team to get involved with Under the Radar.




Media Partners



Mission Bay Conference Center at UCSF

1675 Owens Street, San Francisco , CA 94143

  1. Opening Night Reception

    Date: Wednesday, May 22nd | 6pm to 8pm
    Location: SalesForce 1 Market St #300, San Francisco, 94105
    Map: http://goo.gl/maps/XsAux
    Parking Info: Street parking should be available. See here for parking garages: http://goo.gl/maps/cNM5D

  2. Conference

    Date: Thursday, May 23rd | 8am to 6pm
    Location: Mission Bay Conference Center at UCSF
    1675 Owens Street, San Francisco, CA 94143
    Parking and Public Transit: here

  3. Travel Info

    Airport: SFO
    International Attendees: Please visit travel.state.gov for information about traveling to the United States.
    Taxi: Yellow Taxi Cab – 415.333.3333
    You should expect a $45 – $50 fare from San Francisco Airport to the Mission Bay Campus (20-30 min)
    Transportation: Parking and Shuttle info here

  4. Hotels

    Harbor Court Hotel
    165 Steuart Street, San Francisco, CA 94105
    Distance to Conf. Center 1.7 miles

    Hotel Griffon 
    155 Steuart Street, San Francisco, CA 94105
    Distance to Conf. Center 1.7 miles

    Hilton San Francisco Financial District
    750 Kearny Street, San Francisco, CA 94108
    Distance to Conf. Center 2.3 miles
    (Let them know you are going to the Mission Bay Conference Center to get a 10% off their best available rate)

    The Handlery Union Square Hotel
    351 Geary Street, San Franciso, CA 94102
    Distance to Conf. Center 2.0 miles

    Hotel Kabuki
    1625 Post Street, San Francisco, CA 94115
    Distance to Conf. Center 1.8 miles

    Courtyard Marriott
    299 Second Street, San Francisco, CA 94105
    Distance to Conf. Center 3.1 miles

    Hotel Vitale
    8 Mission Street, San Francisco, CA 94105
    Distance to Conf. Center 2.6 miles
    (Let them know you are going to the Mission Bay Conference Center to get a 15% off their best available rate)