UTR: Social Commerce – November 2010


Schedule



08:00am - 09:00am

BREAKFAST & NETWORKING


09:00am - 09:45am

MASHABLE - FAST PITCH COMPETITION

Mashable and Dealmaker Media are partnering to bring you a Fast Pitch Competition. A select group of early stage startups have to bring their A-Game to impress the audience and judges in exactly two-minutes. They’re hoping to get a strike but only one company can win.

Moderator


09:45am - 11:00am

11:00am - 11:30am

BREAK



12:30pm - 01:30pm

LUNCH



02:30pm - 03:00pm

BREAK



04:00pm - 05:00pm

CLOSING THE DEAL - TURNING SMART PHONES INTO SMART SHOPPERS

Social shopping, mobile coupons, location-based offers... 2010 has seen flooded with mobile apps and technology focused on encouraging consumers to use their phones as a deal scout and personal shopper. But beyond pointing you to the closest burger joint or cafe, highlighting "mayors," or telling you what your friends bought - are mobile apps REALLY putting more money in store's cash registers? Hear from brands and retailers about what's working, what's not, and what problems they wish app developers would solve in the world of mobile shopping.

Panelists


05:00pm - 06:00pm

COCKTAIL RECEPTION


Speakers


 
Vishal Agarwal

Vishal Agarwal

Director Technology, Sapient

Vishal leads the Mobile and Emerging technologies engagements for Sapient western region. With over 15 years of experience, Vishal is an accomplished leader in multi-channel marketing and commerce capabilities development and has lead strategic initiatives for some of the Sapient’s largest clients. Vishal is particularly proud of work that produces real results for clients through innovative use of digital strategy, user experience and technology.

    /in/agarwalvishal


 
David Berlind

David Berlind

Editor in Chief, Programmable Web

David Berlind is an award-winning journalist whose career spans more than 20 years dating back to 1991 when he started reviewing technology for PC Week. He was the editor-in-chief at Windows Sources, the editorial director at Computer Shopper, and executive editor at CNET.com. In 2008, David joined UBM Tech Media as a part of that company’s acquisition of Mass Events Labs — a conference production company he founded in 2006 that among other events, produced the API and developer focused event Mashup Camp. There at UBM, he served as the company’s Chief Content Officer until 2013 when he returned to the API economy and joined ProgrammableWeb as its editor-in-chief.  David has appeared on international media such as CNN, CNBC, the Charlie Rose Show, NPR, the BBC, the Economist, and FOX.

    /in/davidberlind


 
Jan Bosch

Jan Bosch

VP, Open Innovation and Head of the Central Mobile Technologies Group, Intuit

Jan Bosch is VP, Open Innovation and head of the central mobile technologies group at Intuit Inc. Earlier, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Before joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands, where he holds a professorship in software engineering. He is the author of a book “Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach”. He has been guest editor for journal issues, chaired several conferences as general and program chair, served on many program committees and organized numerous workshops.

    /in/janbosch


 
Jennifer Byrne

Jennifer Byrne

Executive Director, New Business Development and Partnership Management, Verizon Wireless

Jennifer Byrne is responsible for creating and leading key strategic partnerships, driving new revenue opportunities and product innovation such as Skype Mobile, as well as running VCAST Apps, Verizon’s mobile applications storefront. In prior roles at Verizon and Verizon Wireless, Jennifer was responsible for cross-platform content acquisition and business development across FiOSTV and mobile, managed Verizon’s social networking and location based services, and ran mobile video service, V CAST Video, for which she secured and launched a number of key exclusives for Verizon and grew the subscription base to over 3M subscribers. Jennifer has over 15 years of experience in business development and content distribution across various media platforms including cable, satellite, broadband, and wireless.

    /in/jenniferbyrne


 
Rob Currie

Rob Currie

Vice President Emerging Technology, RIM

Rob Currie joined Research In Motion as part of their acquisition of Dash Navigation, a pioneer in crowd sourced geospatial data and connected navigation. Rob has more than 20 years of experience in early-stage tech companies in Silicon Valley in a range of markets including mobile, enterprise and digital-media. Prior to Dash Rob was CEO of TiVo-acquired Strangeberry, a company whose technology enables TiVo to provide unique content to its set-top boxes. He previously served as Marimba’s vice president of engineering and Digidesign/Avid’s vice president of software engineering, each from early stage through IPO. Rob holds a bachelor’s degree in electrical engineering and computer science from the University of California, Berkeley and a MBA from the University of Chicago.

    /in/rcurrie


 
Jim Eadie

Jim Eadie

Vice President, Digital Distribution, MTV Networks

Jim Eadie is Vice President of Digital Business Development for MTV Networks, representing a diverse set of brands including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. In his role, Jim is responsible for cultivating and executing strategic digital partnerships for MTV Networks. Jim also manages multi-platform app distribution across mobile, tablet and TV platforms. In addition, Jim is responsible for mobile content distribution strategy and distribution relationships with mobile operators, app stores and emerging platforms.

    /pub/jim-eadie/0/683/a48


 
Rob Gelick

Rob Gelick

Vice President, CBS Mobile, CBS

Rob Gelick, Vice President, CBS Mobile, CBS Interactive oversees new mobile service development and operations across more than a dozen CBS Interactive brands including CBS Entertainment, CNET, Gamespot, TV.com, CBS News, CWTV, Chow and BNET. Prior to CBS, Gelick was one of 10 founding executives at Helio where he served as the Vice President of Data Services. Before joining Helio, Gelick had an eight-year career at Motorola where he helped pioneer the world’s first mobile commerce and downloadable media solutions.

    /in/robgelick


 
John Hadl

John Hadl

Founder and CEO, Brand in Hand

John Hadl is founder and CEO of Brand in Hand, a company that advises mobile companies and major brand marketers engaged in the mobile marketing arena. Hadl is often credited for being a primary driver of growth within the mobile industry.  Hadl has served as a strategic adviser to Procter & Gamble for mobile since 2005 and is currently chief mobile strategy adviser. He also provides counsel to more than a dozen emerging media companies providing mobile marketing and brand strategy advice in the areas of mobile messaging, TV and video, content downloads, search and mobile web media and trend breakthroughs.

    /in/brandinhand


 
Irv Henderson

Irv Henderson

Vice President of Product Development, Yahoo! Mobile and Local, Yahoo!

Irv Henderson is vice president of product development for Yahoo! Mobile and Local, leading the global product strategy and development for the company’s global, mobile services as well as local products across the PC and mobile. Irv joined Yahoo! in 2004 and led product development teams in the global distribution of mobile communications products, including Mail and Messenger. During his tenure, he has co-invented the technology behind eight patent applications in mobile messaging and mobile web browsing. Prior to his current role at Yahoo!, Irv was vice president of product development at Obopay where he led the development of mobile payment applications and platforms for distribution through financial insitutions and wireless carriers.

    /pub/irv-henderson/0/272/739


 
Sonny Jandial

Sonny Jandial

Marketing, P&G Futureworks, Procter & Gamble

Sonny Jandial is the eyes, ears, and hands for P&G in Silicon Valley. Focused on incubating and partnering with VCs, start ups, and entrepreneurs to help innovate on technology, new business models, and go-to-market capability platforms. Some interesting themes include brand engagement, mobile, retail, purchase data, smart products, loyalty, NFC, Pinterest, new commerce models, and social.

    /pub/sonny-jandial/6/a09/608


 
Margita Labhard

Margita Labhard

Director, New Business Customer Solutions, Best Buy

Ms. Labhard, Director of New Business Customer Solutions at Best Buy, focuses on identifying and developing new business growth opportunities that leverage mobile, social and web properties in honor of the retail customer. She is currently implementing location-based and new retail shopping format experiments that leverage new technology and customer experience innovations. Ms. Labhard’s professional experience spans strategy, business development, and product development across digital and web properties in the retail and education industries.

    /in/margita


 
Jay H. Lee

Jay H. Lee

Vice President, Business Development, American Express

Jay H. Lee joined American Express in April of 2008. As VP of Business Development for OPEN, Jay is responsible developing and executing a business development strategy consistent with OPEN’s transformation and diversification goals. Examples of growth areas for OPEN include: alternative payment transactions and financing, emerging distribution channels, next-generation marketing capabilities, and relevant business services. The Business Development team cultivates deals that range from marketing partnerships to investments and acquisitions. The current focus is on innovative capabilities and earlier stage companies that will help OPEN capture the high growth Small Business payments market. During his career, Jay has developed a track record of business building and accelerating innovation.

    /in/jayhlee/


 
Quinn Li

Quinn Li

Managing Director, Qualcomm Ventures

Quinn Li is Managing Director of Qualcomm Ventures. Quinn focuses on investments in mobile, devices and enabling technologies and also leads investment activities in North America. He manages and serves as a board observer for Qualcomm Ventures investments in AMEC, Consert, InvenSense and Tela Innovations. Quinn also led Qualcomm Ventures investment in A123 Systems (AONE). Prior to Qualcomm Ventures, he worked as a product manager in IBM, and also worked in the wireless infrastructure group at Lucent Technologies and mobile communications group at Broadcom. Quinn holds an MBA from Cornell University and an MS and PhD in Electrical Engineering from Washington University in St. Louis.

    /pub/quinn-li/0/253/64


 
Sol Lipman

Sol Lipman

Senior Director and Mobile Evangelist, AOL

Sol Lipman is an experienced entrepreneur and mobile developer who recently joined AOL as a part of the company’s acquisition of Rally Up, maker of the popular Rally Up and FacePlant mobile applications.  At AOL, Sol is focused on bringing killer mobile-first applications to market and identifying mobile opportunities for existing AOL properties. Sol was the founder and CEO of Rally Up and also co-founded 12Seconds.tv, an online video sharing platform. Prior to that, he co-founded Sticky Inc, a flash memory-based operating environment that was acquired by DeviceVM.  During the swinging dotcom days, he founded thedigs network, which was acquired by idrive and is credited as being one of the first social networks.

    /in/thesolster


 
Laura Merling

Laura Merling

Vice President Open API Platform and Services, Alcatel-Lucent

Laura’s extensive developer background and exposure to some of the biggest names in telco gives attendees a neutral, honest, fresh look at the challenges and opportunities developers and service providers face today and the future. She leads Alcatel-Lucent’s global developer strategy, and was previously VP of Sales for Mashery.

    /in/merling


 
Daniel Rosen

Daniel Rosen

Head of AKQA Mobile, AKQA

As Founder and Head of AKQA Mobile, Daniel has been behind some of the most notable mobile campaigns that have received international recognition, for brands including: Nike, Gap, Coke, Smirnoff, McDonald’s and Visa.  He is frequently called upon by the industry for insights into mobile marketing from Cannes Lions to Mobile World Congress. In March 2009 he was voted by his peers as one of the ‘top 10 mobi thinkers’ globally. Prior to AKQA, Daniel was Managing Director of Associated Newspapers’ successful interactive subsidiary, Greenland. In 2000 he launched 12snap UK’s mobile marketing business running pioneering campaigns with McDonald’s, Coke & Cadbury. He started his mobile career in 1995 as a client side marketer within Orange UK.

    /pub/daniel-rosen/2/682/a43


 
Marc Ruxin

Marc Ruxin

EVP, Chief Innovation Officer, UM

Marc joined UM in 2009, and leads UM’s global innovation practice across a number of disciplines. In this capacity he works with traditional media companies on cutting edge brand integrations, develops groundbreaking social media ideas, and collaborates with VC’s and emerging media start-ups to create digital opportunities for UM clients. He also leads media innovation across Microsoft products and services and uses his digital-media background to help enhance their brand strategies. Marc spent three years prior to UM in a similar role at sister company McCann WorldGroup. Before joining UM/McCann, Marc was Chief Operating Officer of The Mill Group, an innovator in commercial visual effects, and Beam.tv, the foremost digital asset management system.

    /in/marcruxin


 
Tara Scarlett

Tara Scarlett

Senior Manager, CRM and Precision Marketing, Coca-Cola Co.

Tara Scarlett, Senior Manager, CRM & Precision Marketing at The Coca-Cola Company combines the art of marketing with the science of data in leading teams to design precision marketing programs focused on building stronger relationships between brand and consumer through innovative technologies like mobile and digital. A graduate of Ohio Wesleyan University, she holds a BFA and Certification in CRM 2.0 and Social CRM from BPT Partners. Scarlett is a past board member with CRMA and AMA and a current board member of a Business Leadership Foundation in Tennessee and continues membership with AMA, CRMA, MMA and most recently a Carrier Customer Forum.

    /in/tarascarlett


 
Mark Silva

Mark Silva

SVP Emerging Platforms, Anthem Worldwide

Mark Silva is SVP Emerging Platforms for Anthem Worldwide, a full service strategic brand consultancy division of Schawk, Inc. Prior to joining Schawk, Silva founded and lead Real Branding, a leading digital marketing agency headquartered in San Francisco with offices in New York and Toronto. Silva has been bringing emerging platforms to brands since the earliest days, helping launch CareerMosaic at Omnicom in 1994 as one of the first 100 commercial enterprises on the web. Silva has led online brand strategy for the world’s largest and most beloved companies and brands including ABC/Disney, Anheuser-Bush/Inbev, Darden Restaurants, Pepsico, Unilever and Warner Bros. He is a frequent speaker, advisor and resource for industry matters.

    /in/marksilva


 
Jeremy Toeman

Jeremy Toeman

Founder, Stage Two

Jeremy Toeman is an expert in consumer lifestyle technology. Over the past ten years he has designed, built, and marketed numerous award-winning products in the “convergence” space. Jeremy founded Stage Two in October ’06, where he and his team advise companies on product design, go-to-market strategy, messaging/positioning, social media, and PR services. Stage Two clients have included Best Buy, Boxee.TV, NETGEAR, Pogoplug, Clicker.com, Bug Labs, DivX, Electronic Arts (EA), Vudu, and others. Jeremy was also a cofounder of Mediabolic (acquired by Macrovision in 2007), a VP at Sling Media (acquired by Echostar in 2007), founder of Legacy Locker, and on the advisory board of numerous startups and non-profits.

    /in/jtoeman


 
Chris Tolles

Chris Tolles

CEO, Topix

Chris is the CEO of Topix where he has led the team creating the #1 local forum site in the US. Chris is a serial entrepreneur and Silicon Valley executive who co-founded Spoke Software and NewHoo (acquired by Netscape) and has held a variety of sales & marketing positions at Netscape, AOL & Sun Microsystems prior to joining Topix. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics.

    /in/tolles


 
Krishna Vedati

Krishna Vedati

Senior Vice President, GM Mobile, AT&T Interactive

Krishna is responsible for leading the development and execution of mobile Internet strategy at AT&T Interactive – the AT&T business unit responsible for development, delivery and management of advertising products across AT&T’s media platforms. In this role, he leads strategy across mobile local search, mobile advertising, and application infrastructure for operators. Krishna has over eighteen years of experience in building winning companies and products. Previously, he was CEO of Plusmo, a leading provider of mobile application store and widgets technology to operators and media brands. Prior to that, Krishna was a co-founder and CTO of Covigo, a developer of mobile software for carriers and enterprises, which was acquired by Symbol Technologies in 2003.

    /in/krishnavedati


 
Matt Walsh

Matt Walsh

VP, Executive Experience Director, Crispin Porter + Bogusky

Matt leads the Experience Design department at CP+B. There he focuses his days on creating integrated, branded engagement systems and reinventing interactive marketing as developed for the web, mobile devices, networked gaming platforms, digital signage, interactive retail environments, and any other emerging platforms. In his current position, he has helped develop sites and initiatives for clients that include Best Buy, Volkswagen, Burger King, Microsoft, Cuervo, Gap, Domino’s, Old Navy, Coke Zero, Miller Lite, and American Express OPEN. Prior to joining CP+B, Matt worked at R/GA on the Nike account. During his career, his work has been recognized by all the major award shows, including Cannes, the Clios, LIAA, the WebAwards, and the One Show.

    /in/mattwalsh



Companies


 

Adility is a hyperlocal online distribution hub for prepaid card products and coupons. Adility enables its clients (typically a local small or medium sized business) to create and manage prepaid cards and coupons and distribute them via localized daily deal sites, location based mobile applications, in third party gift card malls, through grassroots marketing teams and on their own web sites and social media presence. Adility provides an additional service for web site publishers with its daily deal reseller platform, which includes the provisioning of local offers, an administration panel to manage and set up deals by geographic region, an automated email subscription system, fulfillment services and customer support services.

 

    Located in Atlanta, GA


 

apprupt is an affiliate network for mobile applications. We work with premium publishers such as Financial Times Germany, Men’s Health, MTV and RTL, enabling them to monetize their mobile traffic by selling apps to their users through their own branded app store. Rather than being overwhelmed by a vast array of randomly selected apps, apprupt app stores offer users relevant, targeted apps, presented alongside content that interests them – eg. business related apps within the FT’s business and finance app store. Furthermore, apprupt enables developers to promote their products within the app stores of leading media brands using a performance based model. apprupt was founded in 2008 and is based in Hamburg, Germany and London, UK. Earlier this year we secured series A funding from Deutsche Telekom’s VC unit, T-Ventures, and Neuhaus Partners.

 

    Located in Hamburg, Germany


 

Badgeville is a white label social loyalty, rewards, and analytics platform. We make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement. For more information, visit Badgeville at www.badgeville.com

 

    Located in Redwood City, CA


 

Barcode Hero was acquired by Groupon in February, 2012.

What will happen to shopping, when every shopper carries a smartphone? Founded in January by Amazon.com veterans Blake Scholl & Jason Crawford, Barcode Hero aims to end “offline” shopping, through mobile apps that connect in-store shoppers and help them make better purchase decisions, while saving time and money. Barcode Hero for iPhone launched in August, and has been covered by MSNBC, BusinessWeek, and TechCrunch. The company has raised $770k in seed capital from Naval Ravikant, SV Angel (Ron Conway), Owen Van Natta, The Washington Post Company, and former executives from Amazon.com and Wal-Mart.

   


 

BillFloat is the first solution offering consumers more time to pay recurring bills. Consumers use BillFloat to get up to thirty days to pay over 3,000 billers. When clicking the Extend My Bill button on www.billfloat.com or on their biller’s payments portal, the consumer is invited to complete a simple online form. BillFloat applies a proprietary multi-tiered decisioning engine to approve consumer requests in real time. Once approved and verified, BillFloat pays the consumer’s bill, and later debits the amount owed, plus BillFloat’s service fee, from the consumer’s bank account. BillFloat: Life happens, bills paid.

 

    Located in San Francisco Bay Area, CA


 

Burstly is commited to providing the best platform for mobile developers to maximize both their marketing and revenue opportunities. We believe the first step to achieving this goal is to empower developers with the tools and data needed to create an even playing field between themselves and the ad networks/ad exchanges. We achieve this by providing 100% transparency in our reports, and giving developers a platform with complete control over what ads are served, and who they are served to.

 

    Located in Santa Monica, CA


 

Cardmobili is the Mobile Loyalty Cloud: a global service that brings together, in one place, loyalty and membership programs from all around the world, combining mobile applications with a global portal connecting Consumers and Brands. Cardmobili offers a digital and mobile service to replace all plastic and paper transactions between brands and consumers with actionable events on their mobile phones: vouchers, coupons, promotions, rewards, location based interactions, etc. Cardmobili offers consumers a free-service that maximizes value and benefits when shopping and provides Merchants with a seamless platform to extend loyalty programs and marketing initiatives to mobile phones and thus connect and interact with customers promptly, any time, any place.

 

    Located in Leça do Balio, Portugal


 

CardStar enables consumers to easily store and retrieve digital loyalty, rewards and club cards on their mobile device while providing retailers and CPG companies a channel to stay connected to their most loyal customers. CardStar is a Boston-based, privately held software company developing mobile applications that perpetuate the use of loyalty cards and mobile coupons. The CardStar application consolidates membership and rewards cards on smartphones — letting consumers access scannable cards from within a single app and enabling merchants to tailor mobile deals and information to their customers. The company was founded in 2008 with offices in Boston, MA and Washington, DC.

 

    Located in Waltham, MA


 

CheckPoints is a mobile platform that allows manufacturers to drive consumers to “check out” their products in any store in which they’re sold.  Brands including Unilever, Frito Lay, Energizer, Tyson Chicken, Belkin, and Kmart use CheckPoints to deliver targeted messaging to consumers at the precise moment the purchasing decision is made. CheckPoints has raised $1MM of funding from founders Mark and Todd DiPaola, who previously founded consumer marketing innovator Vantage Media.

 

   


 

Compass Labs is the next generation Ads network, which enables advertisers to reach and effectively engage social media users. Our mission is to bring relevant and timely advertisements to users based on their expressed interests and intent.  Compass Labs’ real-time precision targeting enables brands and marketers to effectively harness the power of social media to precisely target potential buyers at the exact moment they are contemplating a purchase. The first social precision marketing technology of its kind, Compass Labs officially launched at the inaugural TechCrunch Disrupt Startup Battlefield on May 25, 2010. Compass Labs was founded in 2009 and is headquartered in San Jose, CA.

 

    Located in San Jose, CA


 

DataPop makes every ad relevant by enabling marketers to turn their offers into targeted, unique messages on a massive scale.

 

    Located in Los Angeles, CA


 

DoubleDutch helps any company, brand or community launch their own mobile, geosocial app. We have been called “Foursquare for the Enterprise,” and “Yammer for Location.” Using our platform, customers can 1) customize the app’s look and feel, 2) define their universe of venues, and 3) define their game mechanics. For example, check out our iPhone app: http://bit.ly/9m6B8L.

 

    Located in San Francisco, CA


 

Fanminder helps local restaurants, retailers, and services firms send instant promotions to fans’ phones, social networks, and online. It’s a dead-simple way to create more repeat business by growing a merchant’s fanbase, engaging fans with exciting marketing, and tracking all results.

 

    Located in Mountain View, CA


 

Fanvibe is a fan loyalty and engagement service. Fans use Fanvibe to get all their scores, news, sports conversation and rewards. Teams, leagues, broadcasters and sponsors use Fanvibe to scalably create 1-to-1 connections with fans, increasing engagement and revenue.  Consider that only 7% of the NFL’s 180 million fans have ever been to a game in-person.  Fanvibe enables teams, leagues, broadcasters and sponsors to directly tap into the other 93% of fans who spend time, money and passion cheering on their favorite teams. Our partners include the NBA, Turner, and Comcast – they are driving user acquisition and revenue.

    Located in San Francisco, CA


 

Check-in. Fragmentation. Gowalla vs Foursquare vs Facebook Places. Footfeed is the first white label, location-based multi check-in platform that makes it easy for brands and marketers to build branded multi check-in applications that work with all the major check-in networks including Brightkite, Foursquare, Gowalla, Facebook, Google Latitude, Twitter and soon Whrrl. Footfeed works by matching locations across the networks and enabling single sign-on so one check-in posts to all networks simultaneously. Using the Footfeed platform, brands can then build branded multi check-in campaigns, promotions, games and loyalty programs that leverage multiple check-in networks and engage the widest consumer base. For more information, visit www.footfeed.com

 

    Located in San Francisco, CA


 

Goodzer develops first true local products search engine, improving consumers’ discovery and decision process, making it easier for them to get what they want, at the best price, in real-time and importantly, closest to them. Goodzer’s technology will be able to find you just about any product, in just about 1 million brick-and-mortar retail stores, from mom-n-pops to big boxes, and at the same time providing local retailers with a perfect platform to directly reach their target mobile and web audience.

 

    Located in Reston, VA


 

Milyoni is the leading social commerce app for Facebook with over 50 merchants including the NBA, HBO, UFC, The Onion, and Oklahoma University. Our mission is to convert fans and followers of our merchants into customers and viral promoters.

 

    Located in Pleasanton, CA


 

myShopanion is a mobile-centric solution for consumers that bridges the gap between point of purchase, online shopping and social media conversations. While product information on the Web is abundant today, consumers still lack streamlined and critical information on the go. myShopanion, resolves this dilemma by providing all the information consumers need in a comprehensive mobile social shopping solution.  It enables consumers to access reviews on millions of products, ask social networks for real-time feedback, and buy at the best price. It’s the most extensive one-stop shopping solution. It was developed by Zappli, a provider of shopping solutions.

 

    Located in San Francisco, CA


 

Retailigence is a hyperlocal focused solution that bridges the gap between intent-driven shoppers and local retailers. Using our open API, any web or mobile app can consume local retail product availability and pricing information to deliver compelling solutions. We are not a consumer app but rather we are a data aggregation and analytics company with an open platform. Our experienced management team has a successful track record in local, retail and inventory solutions.

 

    Located in Redwood City, CA


 

Sharethrough is the leading social video advertising platform.  Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content.  Through its proprietary technology platform and distribution network, Sharethrough guarantees reach, maximizes shared engagement and generates valuable brand endorsements.  The Sharethrough network – comprising direct publishers, premium networks, and top video sites – is uniquely designed to target highly social audiences at scale.  Sharethrough is used by many of the world’s leading brands and agencies including Nestle, Lego, Sony, Microsoft, and is the all-time leader in number of videos on AdAge’s Viral Video Chart.

 

    Located in San Francisco, CA


 

ShopIgniter provides the sCommerce Suite of flexible products that include the Social Promotions Engine™ to power shareable coupons, referral and loyalty incentives, private and time-based sales, and group promotions; a fully transactional Facebook Store; and a cloud-based eCommerce Platform; all of which can power a stand-alone eCommerce business or be integrated with existing eCommerce systems.

 

    Located in Portland, OR


 

Siine: understanding interfaces. Siine makes intelligent semantic interfaces which evolve the keyboard. Typing text is transformed into a fast, fun and fluid communication experience. Using the Siine interface, both chat and mobile texting will be faster, more intuitive, and smarter. With predictive text capabilities that far outstrip competitors, real-time language independent communication, intuitive graphic icons, and many semantic features, Siine has effectively invented QWERTY 2.0. Siine is in talks with Tier 1 operators and device manufacturers to help differentiate and update their products. The tireless emphasis on R&D, usability, meeting deadlines, and above all quality, mean that Siine is set to be a key company to watch on the new digital landscape.

 

    Located in Barcelona, Spain


 

Sparq has changed its name to Sequent.

Sparq is an enterprise mobile payment software platform enabling MNOs, OEMs, Banks, Retailers and others to easily manage on-device live card data that is accepted at existing points of sale.

 

    Located in Redwood City, CA


 

Stickybits is now Turntable.fm.

Stickybits is a mobile service that connects the digital world to real-world objects through barcodes. Consumers use the mobile app to augment the physical objects with their own content. People have used the platform to create scavenger hunts, attach wine reviews, and tell stories about artisinal cheeses at a local farmers market. Brands can now participate in these conversations about their products directly through their barcodes.  For example, Pepsi and Campbells Soup have used the platform to engage their consumers at Supermarkets and convenience stores. With its latest version, stickybits enables companies to create innovative promotional campaigns tied to the demographic, geographical and scanning behavior of users.

 

    Located in New York, NY


 

Textingly enables businesses to easily and inexpensively interact with their customers using text messages. Textingly provides text message addresses, an easy-to-use web management console and robust apis for businesses to create immediate, two-way dialog with their customers. Created to unlock texting, the most popular way consumers communicate, Textingly’s tools integrate into channels companies currently use to reach their customers such as Facebook, Twitter, email and CRM platforms. From event reminders, to discounts and promotions, Textingly makes the process of using texting to directly reach customers with timely information simple and affordable.

 

    Located in New York, NY


 

TextualAds is a unique Facebook CMS application that makes it easy for brands, retailers, bands and TV shows to create impactful SMS mobile ad campaigns for their Facebook fan base.  Brands create a custom tabs where Fans enter their mobile and demographic information.  Then, very targeted SMS promotions can be sent directly to mobile fans targeting age, gender, and location. TextualAds lets brands leverage earned social media on Facebook to easily reach valuable mobile touch points, while offering powerful targeting and measurement tools.

 

   


 

TigerText has created a next generation mobile communication network providing many texting 2.0 features including allowing a user to send text messages or photos that delete off both the sender’s and receiver’s phone after a selected period of time.  Senders choose the message lifespan (from 1 minute up to 30 days), expired messages not only delete from both phones, but are not stored on any server and they cannot be retrieved once expired. The sender controls the communication including deleting the all conversation history, setting messages to “Delete on Read,” meaning the message will disappear 60 seconds after the recipient opens the message.  TigerText is available worldwide to anyone with an Android, Blackberry, iPhone, or iPod Touch.

 

    Located in Santa Monica, CA


 

Urban Airship has built a complete mobile platform that enables businesses to optimize their mobile programs – from delivering content and information to strengthening user engagement to securing recurring revenue. With its scalable, highly secure cloud infrastructure and suite of tools, Urban Airship has established itself as the gateway to the mobile environment. The company’s AirMail push notification and in-app purchase services increase the ROI of mobile programs. Urban Airship provides valuable information about mobile user behavior that businesses can use to analyze and improve their mobile strategies. Its cross-platform infrastructure provides a ubiquitous experience across mobile platforms, carriers and handset manufacturers.

 

 

    Located in Portland, OR


 

Visibli is now SharedBy.co.

Visibli helps influencers benefit from the links they share online. More than 18% of the internet’s traffic today is driven by shared links – links in websites, blogs and social networks. Yet, the individuals who share these links receive little or no benefit for the value they create. By using Visibli, every link shared by a user shows a personalized “Engagement Bar” above the destination page. Visibli also works with organizations (such as sports teams and music labels) to create branded Engagement Bars, which are then used by fans to share their loyalties and promote products in return for rewards.

 

   



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Venue


Microsoft Conference Center, Building 1

1065 La Avenida Street, Mountain View, CA 94043, USA


  1. Microsoft Conference Center

    CONFERENCE LOCATION:
    Microsoft Conference Center, Building 1
    1065 La Avenida Street | Mountain View, CA, 94043
    Microsoft Phone: 650-693-1001
    Directions Take 280 South (towards San Jose) if you are coming from San Francisco.
    * The morning traffic on 101 South WILL delay your arrival by 30 minutes or more.