Is Pinterest the New "Black" For Retailers?

written by HeidiIsern on June 13, 2012 in eCommerce with no comments
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According to an article in Apparel News, consumers follow retailers more on Pinterest than any other social network.  Consumers follow an average of 9.3 retail companies on Pinterest compared with an average of 6.9 on Facebook and 8.5 on Twitter. This number will continue to rise as consumer keep up with deals and other company information on social sites and company blogs.

According to, Vicki Cantrell, executive director of, “Retailers have done a commendable job embracing social media—engaging their customers where it makes sense while keeping their brand relevant, interesting, appealing and exciting on each platform.  “Specifically, Pinterest has given retailers another channel to ‘listen’ to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand ‘spirit’—a story that customers can then tell again to their friends and family members.”

38% of online consumers currently follow companies on social networks. Their main reason? To discover great deals.  With social engagement rising at warp speed, is traditional marketing dying a slow death?  How are retailers allocating their advertising dollars in the new generation on consumers?  Or is traditional advertising less important in the new world of viral word of mouth?

For more insights, read the full article in Apparel News.