Tips on Marketing Partnerships

written by bethburgee on October 31, 2012 in Consumer Internet and Partnerships and Startups and Under The Radar with no comments

Joel Hughes, SVP Strategy & Corporate Development at Constant Contact, answered a few key questions on what startups should know if before they approaching Constant Contact for a partnership. Joel will be a Judge at our Under the Radar Conference Read the Rest…


3 elements that mobile marketers depend on

written by Clare Ryan on June 6, 2011 in Industry Trends with no comments

We recently came across this interesting piece written by Will Price, CEO of Flite, about the “three core elements of mobile advertising campaigns.” You can read the full article HERE, but here is a taste of what to expect: *In Read the Rest…


TapJoy Presents at Under the Radar Mobility 2009

written by admin on November 19, 2009 in Under The Radar with one Comment

Tapjoy Launched 2008, Palo Alto, CA Twitter: @tapjoy Curious about the progression of in-app advertising in a world that’s mobile app-crazy? Check out TapJoy’s presentation from today’s Under the Radar Mobility conference below: Company Description | Tapjoy is an advanced Read the Rest…


Contest: 10 Free Tickets to Under the Radar. Ask the Mobile Brands

written by admin on November 12, 2009 in Social Media and Under The Radar with 26 comments

With Google’s recent acquisition of AdMob (an Under the Radar past presenter) for $750 Million – the mobile marketing world is once again a-buzz proclaiming 2010 the Year of Mobile (again..). But what does this acquisition mean? At Under the Read the Rest…


Pizza Hut iPhone App Generates a Million in Dough

written by admin on November 6, 2009 in Mobile and Under The Radar with no comments

From Russell Buckley over at MediaWeek: “If you’re one of those marketers who think this iPhone Apps trend is all very well, but in your heart of hearts a little well…. overhyped, you’re not going to like this story very Read the Rest…


Social Networks Will Make More Money Off Site vs On

written by admin on June 30, 2009 in Social Media and Startup News with one Comment

The following is a blog re-post from Raj Kapoor’s , Managing Director at Sillicon Valley’s Mayfield Fund. Raj is an energetic type A personality that likes to explore, learn, question, and enjoy. The original can be found here. Contact Mayfield Read the Rest…


The Year The Media Died (sing-a-long? ok!)

written by admin on June 14, 2009 in Social Media with no comments

From L. McDuff: Following on the success of the Wall Street Meltdown parodies, I wrote Mad Avenue Blues. Like Wall Street Meltdown and WSM Redux (both on YouTube), the new video takes a popular song and substitutes industry-specific lyrics. Only Read the Rest…


Local Mobile Advertising on the Up! A Win for LBS Startups?

written by admin on June 9, 2009 in Mobile and Under The Radar with no comments

Loopt hosted a mixer party at 111 Minna in San Francisco last night, celebrating four years of location based awesomesauce. Founder Sam Altman walked out of class on the Staford campus one day in 2005 and said, “wouldn’t it be Read the Rest…


Turning Content into Cash – Getting the Advertisers' Attention

written by admin on May 13, 2008 in Funding and Opinions with no comments

STRATEGY SERIES EVENT May 21st LAST 3 EVENTS SOLD OUT! May 21, 2008 | 6:30pm  8:30pm Manatt, Phelps & Phillips | San Francisco, CA Ad-based business models aren’t revolutionary – it’s the heartbeat of nearly every successful media company. However, Read the Rest…


XOsphere's Pocket Rocket puts music on your Mobile and helps expand advertisers' reach

written by admin on October 11, 2007 in Mobile with no comments

If you want every MP3 in your music collection to be a possible ringtone, clap your hands and say “yeah”! Enter XOsphere's Pocket Rocket.  Back in May, digital music service Maestro partnered with XOsphere to create a platform to allow Read the Rest…