Talking Lean Analytics with Alistair Croll

written by bethburgee on March 28, 2013 in Guest Blog and Industry Trends and Interviews and Opinions and Startups and Video with no comments
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Guest Blog Post

One of the biggest mistakes first-time entrepreneurs make is assuming people will care about their business just because they created it. The old adage of “if you build it, they will come,” is completely wrong as it turns out.

This is the major theme behind a growing Silicon Valley concept called “The Lean Startup Movement.”  It’s built on the reverse idea that “if they come, you will build it.” Companies using this model test the riskiest part of their business idea first, learn from those results, then test again until they’ve fully refined their business model. This work is done with the least amount of investment as possible, so you don’t waste limited resources building out an idea that no one would buy into in the first place. Hence the term “lean” growth.

Emerging technologies expert and startup veteran Alistair Croll describes how young companies find the data for such lean testing in his new book “Lean Analytics.” My company, Software Advice, provides free advice and reviews to companies interested in buying software that enables this kind of data collection. So we brought Croll in during the 2013 SXSW Interactive festival to talk more about the strategy behind these tools. Our conversation is included in the video interview below.

About Ashley Verrill
Ashley Verrill is a market analyst at Software Advice. She has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Before joining Software Advice in 2012, she worked in sales management and advertising. She is a University of Texas graduate with a bachelor’s degree in journalism.